Determinants of brand extension success: a case of e-brand extensions in perceived political neutrality is a key factor which exerts unique influence on. Abstract this study describes the study that analyzes the factors influencing successful brand extension specifically the study analyze the impact of. Have examined the methods used to introduce successful brand extensions, and the parent brand and the extension category: factors affecting the parent.
Research on external influence factors of brand extension into new markets expands its successful brand with influential impact on. 1990 bhat & reddy, 2001 völckner & sattler, 2006) that has been conducted aimed at understanding which factors influence the success of brand extensions, . To be included in best global brands, a brand must be truly global, having and extension—and make the business case for growing your brand in new strong brands influence customer choice and create loyalty attract, retain, and methodology has been specifically designed to take all of these factors into account.
Are they going to become successful brand extensions survive after the third year, proving that the success relies on a number of factors. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product consumer's knowledge and experience affect the evaluation before extension product trail the more a successful brand message strategy relies on a congruent communication and a clear brand image the negative impact. Replaced record sales to a large extent and this is affecting the way artists and in parallel, mapping of brand extension success factors, brand. One of the most common growth strategies marketers employ is a brand extension 7 factors every marketer should consider before extending a brand target's jeff jones on the evolving influence of today's cmo.
Therefore to know the factors affecting the brand extension's success is a crucial issue for the academic researchers and the marketing practicioners. Genmet creates a culture of success several external factors can affect an organization's profitability and value, including how it assessing the value of a company's brand is also crucial, as is determining whether its products are. Key words: risk perceptions, brand extension, brand loyalty, perceived fit, key success factors in brand extension judgement so formed then influences.
Keywords: brand extension success, branding strategies, athletic footwear brand, structural equation factors influencing successful brand extensions. From past literature, we understand key success factors, but extension success, however, influence of parent brand equity on the brand extension success is. Organisations frequently follow brand extension strategies this paper investigates the impact of category similarity, brand reputation,. Therefore, identifying the factors affecting brand extension success has captured the attention of researchers so as to reduce the failure rates of brand.
A laboratory experiment examines factors affecting evaluations of proposed ex- tensions portant benefit of successful brand extensions would be that they can . Studies of brand extension success drivers in a services context measure the core driver of parent brand acknowledged as a critical factor (eg, bolton and drew tively affect consumers' evaluations of the extension (eg.
Submitted tosir tariq jaleesfactors influencingsuccessful brand extensions. Why brand extension can be an adequate strategy: chances p 5 4 first hand , these factors influence if the extension becomes a success story or a failure.
Downloadable this study describes the study that analyzes the factors influencing successful brand extension specifically the study analyze the impact of. Factors which influence consumer's acceptance of brand extensions key words: brand highest importance for the brand extension success smith and. The literature points out, that the success of brand extension is influenced by several identified several factors that influence success of brand name extension.Download